Wednesday 19 February 2014

Alexa Chung at New York Fashion Week FROW

As celebrities, socialites and fashionable types draw a quick intake of breath in anticipation of Fashion Week, I tend to be a little more interested in what they themselves are wearing. 

And this year has been no exception. Paris, New York and London have showcased some absolutely dazzling designs (Oscar de la Renta, anyone?) on and off the catwalk.

To celebrate, I was invited back to the London Designer Outlet and given another bargainista challenge. One hour; one hundred pounds; one FROW-inspired outfit. My muse was Alexa Chung in this beautiful floral dress, which she wore to the Miu Miu show. I just love the crisp and fresh colours, the delicate feminine tailoring, coupled with the sharp black ankle boots/sock combo. 

 Rex Features

Armed with the £100, I set off on my quest. For those of you who don't know the London Designer Outlet, shame on you because I've already written about it! It's right next to Wembley and, in terms of fashion, is home to M&S, Phase Eight, Gap, H&M, AllSaints, L K Bennett and Guess among others, (more will be opening throughout the year). Unlike most other outlets, it's not a sprawling area, so I didn't get too tired running between the different shops!

I really didn't know if I'd be able to do it; £100 for a FROW worthy outfit is tricky indeed. But, the prices at the outlet really are a bargain-hunter's best friend. I chose the Fleur Check Dress by AllSaints (£198 down to £78) and black ankle boots from M&S (£18.99), leaving £3 to spare for black ankle socks.

What AllSaints say about the dress:

A soft silk yarn, specially sourced in Europe, creates a dress with an easy fluidity. The Fleur Check Dress has an oversized silhouette, formed by draping on the stand in our London design studios and features a feminine print combining a mixture of delicate photographic florals, all applied on a hand stamped and painted check base. Detailed with asymmetric rib detailing on the neckline and given a seductive edge with a slight sheer finish, our dress leaves a classic AllSaints impression.

I don't know about you, but I reckon Alexa would be proud.  


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